Established in the fashion capital, Milan, Italy- was acquired by the Senbay family in 1970 and started production in Turkey. With its annual production capacity of 120 million products and its rich portfolio of blusher, foundation, eye shadows, mascara and lipsticks, along with nail polish, accessories and skin care products, Flormar has become the essential brand for women. Flormar is the number one make – up brand of Turkey and has a quarter share of the country’s coloured cosmetics market.